© Christoph Soltmannowski 2026 / http://www.solt.ch
Audio on Spotify:
https://open.spotify.com/intl-de/album/5BU7abHXRtpr9qFQ9ThOVb?si=ILnRDFzTTR2ch5qr4PThUw
We gathered in the boardroom at a quarter after nine
The slides were full of synergies, the coffee tasted fine
The CEO said, "People, we must disrupt the space!"
And then our VP Marketing said it with a straight face
"Let's go for the low hanging fruit!
The low, low, low hanging fruit!
We'll leverage all our learnings
And we'll action on the route
To capture all the value
That is ripe beyond a doubt —
The glorious, the gorgeous
Low. Hanging. Fruit"
Now nobody asked what orchard, or what season, or what tree
Or whether someone else had picked it, circa 2003
We built a task force for it, gave it seven weeks of sprints
And called in two consultants who all said the same two hints
The fruit hung oh so lowly —
It nearly touched the ground
But still we formed committees
To ensure it could be found
We ran a gap analysis
We socialized the plan
We circled back on Tuesday
With a deck in Canva, fam
By Q4 we had metrics showing traction on the path
The fruit remained untouched, of course — but check this aftermath
We coined a brand new framework: "Fruit Agility at Scale"
And sold it to a startup for a decent cocktail tale
"We went for the low hanging fruit!
The low, low, low hanging fruit!
We didn't really pick it
But we talked a lot about
The untapped market value
Of the visionary route
To harvesting the obvious —
Low. Hanging. Fruit"
Fruit... fruit... low hanging fruit...
Please... just... pick it up...